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PREMIUM SELECTIONS AREA - STAND P-A37!!!!

Ever since its premiere in January 2003, PREMIUM’s visionary concept of selection, high quality and exclusivity in a modern ambient has proven itself and indeed made a mark nationally as well as internationally.

For the 13th time, from January 29 - 31, 2009, PREMIUM will provide a contemporary trade platform for choice collections, international newcomers and exclusive trend products. Selected for innovation and quality, the Fall | Winter 2009 | 2010 PREMIUM will present about 900 international women's and men's collections, a wide assortment of accessories, lingerie and shoes, as well as fine fragrances and cosmetics, books, CDs and home accessories. In addition to a strong presence of the most important brands, PREMIUM will focus on current themes such as Green Living. By strategically addressing important buyers and the international press, PREMIUM joins business with lifestyle. As the largest European market - coupled with the creative potential and dynamics of Berlin - Germany is galvanizing broad international interest, appeal and media power!

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